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Letter to the shareholders.

IM with Mike d'Souza, HP account manager for Empire Media

Empire Media signs Rafael Nadal for a second season of "Game, Set, Tapas!"

RESOURCE 1: LETTER TO SHAREHOLDERS

Empire Media is an industry-leading multi-national media enterprise operating three divisions: Theatrical, Television, Digital & Home Entertainment. The company, which employs in excess of 10,000 media professionals worldwide, focuses on feature film development and television production, marketing and distribution.

Empire strives to be the creative leader in entertainment production across all of its markets. Headquartered in London and with business offices and production facilities in New York, Los Angeles, Mumbai, Hong Kong, Broomfield and Lahore, Empire Media serves a global audience, with many of its features earning prestigious industry honors and attaining household name status over the last few decades.

An emerging strategic priority for the company centers on digital innovation, with recent initiatives focused on shifting all production processes from analog to digital.

RESOURCE 3: EMPIRE MEDIA PRESS RELEASE

This year, Empire Media is delighted to continue our commitment to healthy, stylish living.

"Rafael Nadal is returning for a second season of "Game, Set, Tapas!," the critically acclaimed reality program that took the Tennis Channel by storm last year," says Ebony Williams, VP of Production for Empire Media.

The show, which Racquet Magazine called an "overhead smash hit," follows the tennis superstar around the kitchen as he conjures up some of the classics of Majorcan cuisine. "We will be on location at tournaments around the world leading up to Wimbledon," says Williams, "and episodes will air just days later so viewers can watch the tennis star behind the scenes and get a more intimate understanding of his routine and diet when he’s out on the circuit."

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DRAG AND DROP EXERCISE

Which trigger words should you listen for during your discovery meeting to identify Empire Media's business outcome?

Drag each box below containing the trigger word to the matching business outcome on the right. Each business outcome may have more than one trigger word.

Trigger word {{shownDragElement}} of 12:

DRAG this box to the
drop zone on the right

Business outcome:
INTERACTIVE QUESTIONS AND VIDEO OF DISCOVERY MEETING

Choose EIGHT appropriate discovery questions

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QUESTIONS TO HELP GATHER CONTEXT

What do you want to ask the clients to help gather context before calling in additional resources? Choose THREE questions.

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NEXT STEP QUESTIONS

What would be on your list of key next steps? Click the THREE options that SHOULD NOT be on your list.

FEEDBACK
It's critical that you align the right resources against the opportunity and have clear roles and responsibilities identified. Your next steps should include:

Send meeting summary

Follow up with customer about key next steps

Update the account plan

Log the opportunity in SFDC

Hold a strategy meeting to brief the team and build the plan of attack

Connect customer with the appropriate technical resources to begin discussing detail about an HP solution

Connect customer with appropriate resources from HPFS to discuss financing solutions

Set up the TS workshop "transform to a hybrid infrastructure" for Empire Media

Send an email to the broader HP team providing a synopsis of the strategy and happenings to date

Pull relevant reference cases

COMPLETION
The course is now completed.
RESOURCES

Download the PDF files to review the definitions:

Business outcomes and Transformation areas Use Cases for Transform to a Hybrid Infrastructure